Friction AI Blog
Expert insights, comprehensive guides, and the latest trends in AI Engine Optimization (AEO), LLM brand monitoring, and AI search analysis.
SEO Is Dying, AEO Is The Future
The world of search is changing. For years, Search Engine Optimization (SEO) has been the king, but a new contender is emerging: Answer Engine Optimization (AEO).
What is AEO? The Complete Guide to AI Engine Optimization (2025)
Picture this: A potential customer asks ChatGPT about the best solution in your industry. Your competitor gets recommended. You don't even get mentioned. Learn what AEO is.
How to Monitor Your Brand in ChatGPT: Step-by-Step Guide
Your brand is being discussed in millions of ChatGPT conversations right now. The question is: What's being said? This guide shows you exactly how to monitor your brand.
The Hidden Crisis: 93% of Brands Are Invisible to AI
Shocking Finding: Analysis of 10,000 brands across ChatGPT, Claude, and Perplexity AI reveals that 93% are completely invisible when users search for solutions or information within their category using AI tools.