friction Blog
Stay ahead in the AI era with expert insights, comprehensive guides, and the latest trends in AI Engine Optimization (AEO), LLM brand monitoring, and AI search analysis.
AI Visibility & Recommendation Platforms – Feature Comparison (2026)
Compare Friction AI, Profound, and AthenaHQ for AI visibility monitoring. See which platform best fits your needs for AI recommendations, commerce coverage, and actionable tooling.
Competitor Analysis in AI Search: How to See Why Others Are Recommended Instead of You
AI assistants rank, frame, and recommend competitors based on clarity and fit. Learn how to analyze competitors in AI-generated answers systematically.
How to Improve Visibility in AI Search
Improving visibility in AI search is about clarity, consistency, and credibility. Learn how brands can systematically improve their visibility in AI-generated answers.
AI Visibility Metrics: What to Measure and Why
AI visibility metrics measure how a brand appears and is positioned inside AI-generated answers. Learn which metrics matter and how to measure them.
How to Track Your ChatGPT Brand Visibility
Brand visibility inside ChatGPT influences how people research products and make purchasing decisions. Learn how to track and measure your brand visibility in AI-generated answers.
What Does AI Visibility Actually Mean?
AI visibility gets talked about as if it were a single metric. In practice, it isn't. A practical breakdown of eligibility, inclusion, and influence.
Why Entity Recognition Is the Hidden Variable in AI Visibility
Many teams do the right things but results are inconsistent. That gap usually comes down to entity recognition. A practical breakdown of why being mentioned is not the same as being recognized.
How Do Brands Get Mentioned by AI Models?
A practitioner's checklist of recurring patterns from people actively experimenting with AEO / GEO. What works for getting your brand mentioned by AI.
When Your Startup Name Is a Common Word: How to Train LLMs to Understand Your Brand
Single-word startup brands often collide with dictionary meanings in LLMs. Learn how to deliberately shape entity understanding across ChatGPT, Claude, Gemini.
From Entity Theory to Market Reality: Why Brand Clarity in AI Matters Now
As generative AI becomes the primary interface for discovery, brand visibility is no longer about presence alone. It is about correct interpretation.
Why AI Models So Often Get Brands Wrong
As LLMs become the default interface for discovery, brands face a new problem: AI systems frequently misunderstand who they are. Learn why entity disambiguation matters.
Most Brands Are Still Invisible to AI And Why That Is Changing Fast
Most brands are invisible to AI assistants. Here is why that is changing fast and what you can do about it.
How To Monitor Your Brand Across AI Assistants A Practical Guide
A step-by-step guide to monitoring your brand across ChatGPT, Claude, Perplexity, and other AI assistants.
SEO And AEO How They Work Together In The Age Of AI Discovery
SEO is not dead. But it is evolving. Here is how SEO and AEO work together in the age of AI discovery.
AEO Explained A Practical Guide To AI Engine Optimization 2025 Edition
A complete guide to AI Engine Optimization (AEO) for 2025. Learn what AEO is, why it matters, and how to optimize your brand for AI discovery.