What is the difference between Friction AI and Profound?

Friction AI focuses on recommendation outcomes and commerce coverage for brands that sell products or services online. Profound is designed for enterprise e-commerce brands requiring large-scale prompt monitoring and ChatGPT-Shopping analytics with custom enterprise contracts.

What is the difference between Friction AI and AthenaHQ?

Friction AI provides comprehensive recommendation tracking and commerce prompt analysis, while AthenaHQ focuses primarily on multi-region and multi-language AI visibility monitoring for global brands. AthenaHQ does not offer recommendation or commerce tracking capabilities.

Which AI visibility platform is best for e-commerce brands?

Friction AI is best suited for brands that sell products or services online and want to measure AI recommendations and purchase-intent prompts. It provides native commerce prompt tracking, recommendation accuracy analysis, and competitor substitution tracking.

Do all AI visibility platforms track AI recommendations?

No. While all three platforms provide AI visibility monitoring, only Friction AI provides comprehensive recommendation frequency tracking, recommendation accuracy analysis, and product recommendation tracking. Profound offers limited commerce insights for enterprise use cases, while AthenaHQ focuses on informational visibility without recommendation tracking.

AI Visibility & Recommendation Platforms – Feature Comparison (2026)