What is friction AI?
friction AI is an AI recommendation and AI visibility platform that shows brands if and how AI recommends them. Track your recommendation rate across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews. friction is a software company, not related to the physics concept of friction.
AEO (Answer Engine Optimization) focuses on how your brand appears in AI-generated answers and recommendations. friction AI is a web-based SaaS application in the marketing technology and AI analytics category.
We provide recommendation tracking, custom query monitoring, commerce monitoring, and experimentation tools—giving marketing and growth teams a complete system to understand if and how AI recommends their brand.
Why AI Discovery Matters
Consumers increasingly turn to AI assistants for product research, comparisons and advice. Traditional SEO still plays an important role, but AI-driven discovery adds a new dimension that brands must measure and influence.
- 60% of brand discovery now occurs through AI-generated answers
- 73% of high-growth brands optimize for AI response surfaces
- Significant rise in conversational, long-form research queries
Key Features
Recommendation Tracking
See if and how AI recommends your brand. Track your AI Recommendation Score (0-10 scale), Purchase Intent, Brand Visibility, Brand Sentiment, and Brand Authority metrics over time. Built on friction AI's curated prompt universe with daily data updates.
Custom Query Monitoring
Define your own prompts based on your brand, audience language and category. Understand how AI assistants answer your specific questions and compare against your baseline. See exactly which prompts mention your brand, measure Share of Voice against competitors, and identify content gaps.
Commerce Monitoring
Monitor how your products appear in AI-driven buying conversations. See when your products are mentioned, recommended or compared, and what factors drive purchase intent. Track buyer-style questions like "What's the best option for X?" and "Where should I buy Y?"
A/B Experimentation Framework
Run structured A/B experiments on content, messaging, prompts and strategic changes. Define control and variant prompt sets, run them across AI platforms over a set period, and measure the impact on recommendations and brand health.
Multi-platform AI Monitoring
Coverage across the five major AI platforms: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Google AI Overviews. Together, these platforms handle the vast majority of AI-driven product research and brand discovery.
Competitive Gap Analysis
See how your brand compares against competitors in AI responses. Track up to 7 competitors per brand, view industry rankings and leaderboards, and understand where competitors get recommended instead of you.
Strategic Recommendations
Get actionable insights to improve your AI presence. friction AI analyzes your performance data and provides prioritized recommendations including quick wins, medium-term strategies, and long-term initiatives.
The Four Layers of AI Recommendations
1. Recommendation Tracking
See if and how AI recommends your brand. Track your recommendation rate, sentiment, authority and purchase intent across AI platforms.
2. Custom Query Monitoring
Define your own prompts based on your brand, audience language and category. Understand how AI assistants answer your specific questions.
3. Commerce Monitoring
Monitor how your products appear in AI-driven buying conversations. See when your products are mentioned, recommended or compared.
4. Experimentation & Improvement
Run A/B experiments on content, messaging, prompts and strategic changes. Measure their impact on recommendations and brand health.
Pricing
Starter
1 brand, 3 competitors, 25 visibility prompts/day, ChatGPT and Gemini monitoring
Growth
1 brand, 3 competitors, 50 visibility prompts/day, 10 commerce prompts/day, all 5 AI platforms
Professional
2 brands, 5 competitors per brand, 75 visibility prompts/day, 30 commerce prompts/day, 10 experiments/day
Enterprise
5+ brands, 7+ competitors per brand, unlimited prompts and experiments, custom AI models
About friction AI
friction AI helps brands understand if and how AI recommends them. As consumer journeys shift from search to answer engines and AI assistants, recommendations, trust and performance are increasingly shaped by models, not algorithms.
We built friction AI to make AI recommendations measurable: if your brand gets recommended, how you are described, what signals shape recommendations, how your products compare and where competitors get recommended instead.
Founded in 2025 and based in Dubai, friction AI FZ-LLC combines product strategy and AI-driven analytics to help brands track recommendations, improve messaging and compete effectively in the AI era.
AI Platforms Monitored
- ChatGPT (OpenAI) - The most widely used AI assistant for consumer queries
- Claude (Anthropic) - Known for thoughtful, detailed responses
- Gemini (Google) - Integrated with Google's search ecosystem
- Perplexity - AI-powered search with real-time citations
- Google AI Overviews - AI-powered summaries in Google search results
Frequently Asked Questions
What is friction AI?
friction AI is an AI recommendation and AI visibility platform. We show you if and how AI recommends your brand. Track your recommendation rate across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews. friction is a software company, not related to the physics concept of friction.
What is AEO and how is it different from SEO?
AEO (Answer Engine Optimization) focuses on how your brand appears in AI-generated answers and recommendations, not traditional search results. While SEO optimizes for search engine rankings, AEO optimizes for AI recommendations and how assistants describe your brand.
Which AI assistants does friction AI monitor?
friction AI monitors the five major AI platforms: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Google AI Overviews. Together, these platforms handle the vast majority of AI-driven product research and brand discovery.
How does friction AI track recommendations?
friction AI queries AI platforms with carefully crafted prompts relevant to your brand, industry, and competitors. We analyze the responses to measure if you get recommended, Sentiment, Authority, and Purchase Intent.
Do I need technical integrations?
No. friction AI works by analyzing publicly available AI responses. You can start tracking immediately with no code changes or API integrations. Just add your brand and we begin monitoring.
How long does it take to see results?
Most teams see measurable improvements in AI recommendations within 4-8 weeks of implementing changes based on friction AI insights.
How do experiments work?
friction AI's experimentation framework lets you run structured A/B tests on your AI recommendations. Define control and variant prompt sets, run them across AI platforms, and measure the impact.
Is my data secure?
Yes. All data is encrypted in transit and at rest. We follow industry-standard security practices and never share proprietary insights with third parties.
Contact
Website: https://www.frictionai.co
Location: Dubai, United Arab Emirates