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Original research from friction AI on how AI systems discover, surface, and recommend brands.
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Category-by-category research showing which software brands ChatGPT recommends, with visible prompts and full ranking metrics.
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Long-form research on AI Engine Optimization, LLM brand visibility, and the systems that determine which brands AI surfaces.
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Agencias de marketing digital en España
Agencias de marketing digital en España
Agencias que prestan servicios profesionales de marketing digital a empresas en España, incluyendo estrategia digital, SEO, publicidad de pago, contenidos, redes sociales, automatización, analítica, generación de leads y crecimiento de comercio electrónico.
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- Spain
The Personalization Gap: Account History and Brand Recommendations in Generative AI
A controlled study of account history and AI brand recommendations, using identical questions across neutral sessions and history-primed accounts.
By Cassie Wilson Clark and Joao da Silva
Beyond Knowledge Graph Strength: what 14,140 LLM queries revealed about brand visibility in generative AI
A controlled 14,140-run study of 12 athletic apparel brands across 5 large language models shows that Knowledge Graph strength predicts brand surfacing direction within a category, but carries no signal across category boundaries. The variable that does the work is Category Coding: the KG description field combined with the category-aligned third-party content corpus.
By Maryanna Franco and João da Silva