Recognition
83%
+6 ppAI Shopping Prompts
Track the prompts that decide what shoppers buy.
See whether ChatGPT and Gemini recognize your products, help shoppers find where to buy them, or recommend a competitor instead. Open the original answer behind every result.
ChatGPT
GeminiThree buying moments
Test the product from recognition to purchase
Each tracked product is evaluated through three distinct customer questions, so you can see where it enters or drops out of the shopping journey.
Direct
01“Tell me about the Aster Trail Cloudline Jacket.”
Measure whether AI recognizes the exact product and describes it accurately when asked by name.
Buy path
02“Where can I buy the Aster Trail Cloudline Jacket?”
See whether AI sends purchase-ready shoppers toward the product and which shopping result appears.
Category
03“What is the best lightweight rain jacket under $250?”
Track whether the product enters the consideration set, receives the top recommendation, and outranks competitors.
Five checks for every product
Know how each product performs in the shopping answer
See whether AI knows the product, helps a shopper buy it, makes it the top pick, includes it in shopping results, and considers it for broader category questions.
Recognition
How often direct product questions lead AI to name the product.
Buy path
How often purchase-ready questions route shoppers to the product.
Top-pick rate when present
Among category responses where the product appeared, how often it was the number-one pick.
Shopping feed
How often the product appears through a supported shopping partner or product feed.
Competitiveness
How often the product enters the consideration set for generic category questions.
Shopping surfaces
See how the product reached the answer
A shopping card can send someone toward a purchase. A review link or general website mention plays a different role. friction AI shows you which one appeared.
Shopping card
See whether the product appears in a shopping card connected to a supported store, marketplace, or product feed.
Editorial mention
Identify when an editorial or review page is surfaced instead of the product page directly.
Web page mention
Separate a normal website mention from a shopping card or product-feed appearance.
The answer behind the result
Open the shopping outcome and read the answer
Select any prompt result to read what AI said, whether your product appeared, whether it was recommended, which competitors showed up, and what sources were available.
Model response
Read the exact language used to describe and position the product.
Competitors mentioned
See which alternative products were named in the same buying conversation.
Sources and shopping details
Inspect citations, pages used, search queries, and available shopping information.
Product setup
Move from product page to weekly shopping evidence
Add a product URL
Start from an individual product page and review the extracted product details.
Upload products in bulk
Use CSV upload when you need to add and monitor a larger product set.
Add competitor products
Choose the alternatives that matter for this product and category.
Track the generated prompts
Review direct, buy-path, and category outcomes after each weekly refresh.
Shopping questions answered
See where each product wins or disappears
01Does AI recognize this exact product?
02Does it send purchase-ready shoppers to it?
03Is it the top pick in a generic category question?
04Which competitors appear when our product does not?
05Did the answer show a shopping card or only a web mention?
06What response and sources produced the outcome?
Continue with friction AI
Connect product shopping to your wider AI presence
See the broader customer questions that mention your brand, compare a priority competitor, and improve the public signals behind product discovery.
Track the wider brand journey
Follow your own customer questions across five major AI platforms, not only product-shopping prompts.
Explore featureCompare brand performance
Open a head-to-head view against one priority competitor across visibility, sentiment, and AI purchase consideration.
Explore featureImprove product discoverability
Audit the website, brand profiles, third-party coverage, and other public signals that AI can use.
Explore featureFAQ
How AI Shopping Prompts work
What are AI Shopping Prompts?
Shopping Prompts test how AI answers product and buying questions. friction AI checks whether AI recognizes the product, helps shoppers find where to buy it, recommends it in category questions, and shows it in shopping results.
Which AI platforms are supported for Shopping Prompts?
The current Shopping product measures ChatGPT and Gemini shopping answers. Shopping cards, product-feed evidence, and other shopping surfaces depend on the platform, market, account access, and what the response returns.
What is the difference between a category prompt and a buy-path prompt?
A category prompt asks which product is best for a broader need. A buy-path prompt tests whether AI routes a purchase-ready shopper to the specific product and where it can be bought.
Can I see the actual shopping response?
Yes. Open any prompt result to read the original answer and see whether the product appeared, whether it was recommended, where it ranked, which competitors appeared, and which sources or shopping details were available.
How do I add products?
You can begin from a product page URL or upload products by CSV. friction AI extracts the product information for review before tracking begins.
How often are Shopping Prompts refreshed?
Shopping products are refreshed weekly across the supported ChatGPT and Gemini prompt set.
See what AI puts in front of purchase-ready shoppers
Track your products across direct, buy-path, and category prompts on ChatGPT and Gemini.