Friction

AI Visibility Reporting for Your Clients

Your clients are asking "what does AI say about our brand?" and you don't have an answer yet. friction AI gives agencies a platform to track, report on, and optimize AI visibility for every client.

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ChatGPT
Gemini
Google AI Overviews
Claude
Perplexity

Trusted by brands like

Vento-starTKChannel JumperDeposito CadenazzoHS Marketing

The Problem

Your Clients Are Asking About AI - And You Need the Data

Clients are asking about AI and you don't have the data

The question isn't coming - it's already here. "What does ChatGPT say about us?" is becoming as common as "what's our Domain Authority?" in client QBRs. If you can't answer with data, you look behind the curve.

Your reporting stack has a blind spot

You report on SEO rankings, social engagement, and paid performance. But none of your tools track what AI says about your clients' brands. That's a gap in your service offering - and an upsell opportunity you're leaving on the table.

A new service category is forming without you

AEO (Answer Engine Optimization) is becoming a real budget line item. Agencies that offer AI visibility services now will own this category. Agencies that wait will be competing for it in a crowded market in 12 months.

The Platform

AI Visibility Data Your Clients Can't Get Anywhere Else

friction AI gives agencies a multi-client platform to track, report on, and optimize AI visibility for every client.

Client Visibility Tracking

Monitor AI brand visibility for multiple clients from a single platform. Each client gets separate tracking for mentions, sentiment, and competitive position.

Client-Ready Reporting

Generate AI visibility reports that slot directly into your QBR decks. Show clients data they can't get from any other tool you're using.

Commerce Intelligence per Client

Track which products AI recommends for each client's category. Show commerce visibility data alongside brand health metrics.

Per-Client Benchmarking

For each client, track their top competitors' AI visibility. Show where they stand vs. their competitive set in AI recommendations.

AI Score

All Models
02.557.510Jan 13Jan 27Feb 10Feb 19
Mercedes
BMW
Audi
Porsche

A/B Experiments

Run structured experiments to measure how content and positioning changes affect your AI visibility.

Content Analysis

Understand what content drives AI recommendations in your category and where your brand messaging gaps are.

Content Readiness Score

59

1 pages · 15 issues

Last audit: Feb 19, 2026

Category Breakdown

Indexability
73%
Metadata
56%
Structured Data
67%
Content Clarity
44%
Discovery
63%
AI Access
100%
Freshness
0%

Key Metrics

The Numbers That Matter for Agencies

Client AI Mention Rate

Per-client tracking of how often their brand appears in AI answers.

Competitive Benchmark

Each client's share of AI recommendations vs. their specific competitor set.

Sentiment Trend

How AI describes each client's brand over time (trending positive, stable, or declining).

Citation Coverage

Which sources AI cites when discussing each client, showing where content/PR efforts should focus.

Real-World Use Cases

How Agencies Use friction AI

New service offering

A digital marketing agency adds "AI Visibility Audit" as a paid service. Using friction AI, they run a baseline audit for prospects during the sales process. The audit reveals gaps the prospect didn't know they had, converting audits into retainer contracts at a 60% close rate.

QBR differentiation

An SEO agency includes an AI visibility section in every client QBR. While competitors report on the same Google Analytics and Search Console data, this agency shows clients their ChatGPT mention rate, AI sentiment score, and competitive position in AI answers. It becomes their key differentiator in retention conversations.

Content strategy validation

A content marketing agency uses friction AI to prove ROI. After publishing 10 blog posts for a client, they show that the client's AI mention rate increased from 12% to 38% for target category queries. This data directly ties content investment to measurable AI visibility outcomes.

Why friction AI

Beyond Traditional Client Reporting

SEO / Social Reporting Toolsfriction AI
Report on Google rankings and trafficReport on AI recommendation rankings across 5+ platforms
Track social mentions and sentimentTrack AI mentions and sentiment in generated answers
Competitive analysis on SEO metricsCompetitive analysis on AI recommendation share
One client per login / limited multi-clientMulti-brand management designed for agencies

Frequently Asked Questions

Everything you need to know about winning AI recommendations and how friction AI can help your brand succeed.

What is friction AI?
friction AI is an AI recommendation intelligence platform. We show you why AI recommends your competitors instead of you, and how to fix it. With recommendation tracking across all major AI platforms, commerce intelligence for high-intent shopping queries, competitive gap analysis to see where you're losing, and experimentation tools to measure what improves your recommendations. Together, these give marketing and growth teams a complete system to win AI recommendations across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
What is AEO and how is it different from SEO?
AEO (AI Engine Optimization) focuses on how your brand appears in AI-generated answers, not traditional search results. SEO optimizes for search rankings and backlinks, while AEO optimizes for AI recommendations. SEO drives website traffic; AEO shapes whether AI sends customers to you. When someone asks ChatGPT 'best CRM for small business,' there is no ranking to optimize. AI either recommends you or it does not. friction AI shows you which.
Which AI assistants does friction AI monitor?
friction AI monitors five major AI platforms: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, and Google AI Overviews. Together, these platforms handle the vast majority of AI-driven product research and brand discovery.
How does friction AI track recommendations?
friction AI queries AI platforms with carefully crafted prompts relevant to your brand, industry, and competitors. We analyze the responses to measure your recommendation rate across platforms, how often you get mentioned versus competitors, how positively you are described, and whether you are recommended for buying decisions. With daily data updates, you get a comprehensive picture of your AI presence over time, including how you compare against competitors.
Do I need technical integrations to get started?
No. friction AI works by analyzing publicly available AI responses. You can start tracking immediately with no code changes, API integrations, or setup complexity. Just add your brand and we begin monitoring.
Will this actually impact my revenue?
AI referral traffic is growing fast and converting well. ChatGPT now drives over 20% of Walmart's referral traffic and similar percentages for Etsy, Target, and eBay. AI visitors spend 68% more time on websites than organic search visitors, and shopping queries on ChatGPT doubled in just six months (Jan–June 2025). The brands that show up in AI recommendations now are building the moat that will define the next decade.
How do experiments work?
friction AI's experimentation framework lets you run structured A/B tests on your AI recommendations. Define control and variant prompt sets, run them across AI platforms over a set period, measure the impact on your recommendation rate, and get statistical significance to validate what works. This gives you a scientific, repeatable way to identify what content and messaging changes actually improve your AI presence.
How is friction AI different from other tools?
Most AI visibility tools track mentions. friction AI tracks recommendations. Specifically in purchase-intent queries. We don't just tell you if AI knows about you; we tell you if AI is sending customers to you. With built-in commerce intelligence for high-value shopping queries and an experimentation framework to prove what actually improves your recommendations, friction AI goes beyond monitoring to drive results.
Is my data secure?
Yes. All data is encrypted in transit and at rest. We follow industry-standard security practices and never share proprietary insights with third parties. Your brand data, prompts, and performance metrics remain fully confidential.
How is AI visibility different from traditional SEO rankings?
Traditional SEO focuses on ranking in search engine results pages. AI visibility measures whether AI platforms like ChatGPT, Claude, and Gemini actively recommend your brand when users ask buying questions. There are no rankings to optimize in AI answers. AI either recommends you or it does not. friction AI measures recommendation rate, sentiment, and competitive positioning across all major AI assistants so you can track and improve your AI visibility over time.
Can friction AI track AI shopping recommendations specifically?
Yes. friction AI includes Commerce Intelligence that specifically monitors high-intent shopping queries like "best X for Y" and "where to buy Z." These are the AI conversations that directly drive purchasing decisions. Track how often your products get recommended in high-value buying moments and compare your commerce recommendation rate against competitors.

Add AI Visibility to Your Agency's Services

Give your clients the AI visibility data they're asking for. Try for free and run your first client audit in minutes.

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