Friction

AI Visibility Reporting for Your Clients

Your clients are asking "what does AI say about our brand?" and you don't have an answer yet. friction AI gives agencies a platform to track, report on, and optimize AI visibility for every client.

ChatGPT
Gemini
Google AI Overviews
Claude
Perplexity

Trusted by brands like

Vento-starTKChannel JumperDeposito CadenazzoHS Marketing

The Problem

Your Clients Are Asking About AI - And You Need the Data

Clients are asking about AI and you don't have the data

The question isn't coming - it's already here. "What does ChatGPT say about us?" is becoming as common as "what's our Domain Authority?" in client QBRs. If you can't answer with data, you look behind the curve.

Your reporting stack has a blind spot

You report on SEO rankings, social engagement, and paid performance. But none of your tools track what AI says about your clients' brands. That's a gap in your service offering - and an upsell opportunity you're leaving on the table.

A new service category is forming without you

AEO (Answer Engine Optimization) is becoming a real budget line item. Agencies that offer AI visibility services now will own this category. Agencies that wait will be competing for it in a crowded market in 12 months.

The Platform

AI Visibility Data Your Clients Can't Get Anywhere Else

friction AI gives agencies a multi-client platform to track, report on, and optimize AI visibility for every client.

Client Visibility Tracking

Monitor AI brand visibility for multiple clients from a single platform. Each client gets separate tracking for mentions, sentiment, and competitive position.

Brand Visibility

PromptRecog.
Status
Visib.Sentim.Share of
Voice
BrandsTypeAI
Provid.

Best luxury cars for daily driving

78%
82%
100%
Mercedes logo
LLM
ChatGPTClaudeGeminiPerplexity

Most reliable German sedans

72%
75%
85%
Mercedes logoBMW logo
LLM
ChatGPTClaudeGeminiPerplexity

Top electric luxury vehicles

68%
71%
72%
Mercedes logoBMW logoPorsche logo
LLM
ChatGPTClaudeGeminiPerplexity

Premium SUVs with best resale value

65%
68%
68%
Mercedes logoPorsche logo
LLM
ChatGPTClaudeGeminiPerplexity

Safest luxury cars for families

61%
79%
55%
Mercedes logoBMW logoAudi logo+1
LLM
ChatGPTClaudeGeminiPerplexity

Best German luxury sedans under $80k

58%
65%
48%
Mercedes logoBMW logoAudi logo
LLM
ChatGPTClaudeGeminiPerplexity

Luxury car brands with best warranty

55%
72%
62%
Mercedes logoBMW logo
LLM
ChatGPTClaudeGeminiPerplexity

Cited Sources

77 total sources
#SourceURLTopicsCitation
1mercedes-benz.com
mercedes-benz.com/en/vehicles
mercedes-benz.com/models/eqs
Official Vehicle LineupEQS Electric Sedan
6
2caranddriver.com
caranddriver.com/mercedes-...
Mercedes-Benz Reviews
4
3motortrend.com
motortrend.com/reviews/...
Luxury Car Comparisons
3
4edmunds.com
edmunds.com/mercedes/...
Expert Reviews
2

Domain Citation Ranking

How often LLMs cite your domain vs competitors

RankDomainCites
#1
mercedes-benz.com(You)
42
#3
bmw.com
28
#5
porsche.com
18
#8
audi.com
12

Client-Ready Reporting

Generate AI visibility reports that slot directly into your QBR decks. Show clients data they can't get from any other tool you're using.

Brand Audit Analyses

OVERALL REC.

7.8
/10

RECOGNITION

8.4
/10

VISIBILITY

7.2
/10

SENTIMENT

8.1
/10

PURCHASE INT.

6.9
/10

Performance Trends

0510Dec 15Jan 1Jan 14Jan 21
Overall Rec
Recognition
Visibility
Sentiment
Purchase

LLM Performance

Claude
Claude
7.8
ChatGPT
ChatGPT
7.2
Perplexity
Perplexity
7.0
Gemini
Gemini
6.5
0510
Current
Avg
Range

Industry Ranking

1.
Mercedes logo
Mercedes
7.8
2.
BMW logo
BMW
-0.47.4
3.
Porsche logo
Porsche
-0.77.1
4.
Audi logo
Audi
-1.06.8

Commerce Intelligence per Client

Track which products AI recommends for each client's category. Show commerce visibility data alongside brand health metrics.

Commerce Prompts

PromptRecog.
Status
Comm.
Score
Visib.Purch.
Ready
ACP
Sig.
BrandsMarketAI
Provid.
Best Mercedes accessories gifts82%75%77%8
Mercedes logo
US
ChatGPTClaudeGemini

Products Recommended by AI

P

Premium Keychain

Stainless steel key fob

$45
S

Sport Cap

Embroidered performance cap

$38
C

Car Care Kit

Complete detailing set

$89
Where to buy luxury car merchandise76%68%71%7
Mercedes logoBMW logo
US
ChatGPTClaudeGemini

Sources

Top domains cited for your prompts

#DomainMentionsProducts
1amazon.com1824
2mercedes-benz.com128
3ebay.com615
4walmart.com49

Per-Client Benchmarking

For each client, track their top competitors' AI visibility. Show where they stand vs. their competitive set in AI recommendations.

AI Score

All Models
02.557.510Jan 13Jan 27Feb 10Feb 19
Mercedes
BMW
Audi
Porsche

A/B Experiments

Run structured experiments to measure how content and positioning changes affect your AI visibility.

EV Messaging Test

Running

Experiment Progress

Runs Completed
6/ 14

8 runs until testing

Days Running
6days
Last Execution
9:40 PM

Jan 21, 2026

Metrics

MetricControlVariantLift
VisibilitySig
6.407.90+23.4%
Mention Freq
6.708.60+28.4%
Mention Qual
7.108.30+16.9%
Share of Voice
45%62%+37.8%

Content Analysis

Understand what content drives AI recommendations in your category and where your brand messaging gaps are.

Content Readiness Score

59

1 pages · 15 issues

Last audit: Feb 19, 2026

Category Breakdown

Indexability
73%
Metadata
56%
Structured Data
67%
Content Clarity
44%
Discovery
63%
AI Access
100%
Freshness
0%

Key Metrics

The Numbers That Matter for Agencies

Client AI Mention Rate

Per-client tracking of how often their brand appears in AI answers.

Competitive Benchmark

Each client's share of AI recommendations vs. their specific competitor set.

Sentiment Trend

How AI describes each client's brand over time (trending positive, stable, or declining).

Citation Coverage

Which sources AI cites when discussing each client, showing where content/PR efforts should focus.

Real-World Use Cases

How Agencies Use friction AI

New service offering

A digital marketing agency adds "AI Visibility Audit" as a paid service. Using friction AI, they run a baseline audit for prospects during the sales process. The audit reveals gaps the prospect didn't know they had, converting audits into retainer contracts at a 60% close rate.

QBR differentiation

An SEO agency includes an AI visibility section in every client QBR. While competitors report on the same Google Analytics and Search Console data, this agency shows clients their ChatGPT mention rate, AI sentiment score, and competitive position in AI answers. It becomes their key differentiator in retention conversations.

Content strategy validation

A content marketing agency uses friction AI to prove ROI. After publishing 10 blog posts for a client, they show that the client's AI mention rate increased from 12% to 38% for target category queries. This data directly ties content investment to measurable AI visibility outcomes.

Why friction AI

Beyond Traditional Client Reporting

SEO / Social Reporting Toolsfriction AI
Report on Google rankings and trafficReport on AI recommendation rankings across 5+ platforms
Track social mentions and sentimentTrack AI mentions and sentiment in generated answers
Competitive analysis on SEO metricsCompetitive analysis on AI recommendation share
One client per login / limited multi-clientMulti-brand management designed for agencies

Frequently Asked Questions

Everything you need to know about winning AI recommendations and how friction AI can help your brand succeed.

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