Sources surfaced
Which pages did the platform return?
Review returned source or search metadata grouped by content type, website, and platform.
AI Source & Citation Tracking
See the sources AI surfaces and what it shows buyers.
See the sources, searches, and citations each platform surfaces for a tracked response. Open returned evidence down to the exact page, with platform availability kept clear.
What platforms surface and what buyers see
Sources and citations are not the same thing
Some platforms return source or search metadata as well as buyer-visible citations. friction AI keeps those evidence types separate and only shows what the platform makes available.
Returned evidence does not represent every page that may have influenced a model or prove that a specific page caused the answer.
Links shown
Which links could the buyer open?
Identify the links shown beside the answer and the brands connected to those pages.
Evidence surfaced with your brand
See what kind of content appears with the answer
Compare the websites, review sites, publications, community discussions, and competitor content returned by each platform.
Your own pages
See whether the platforms surface or cite pages you control in tracked answers about your brand and category.
Reviews and comparisons
Identify the review sites, rankings, and comparison pages that platforms repeatedly surface with buyer-facing answers.
News and publications
Understand which editorial coverage and industry publications are surfaced with tracked answers.
Communities and social
Track Reddit, Quora, YouTube, and other community sources that platforms return with the response.
Documentation and help
Find the documentation, support pages, and technical references surfaced alongside product explanations and claims.
Competitor content
See the competitor pages surfaced when your own content does not appear.
Your content versus competitor content
Know whether your content earns a place in the answer
A citation count becomes useful when you can see whose page was surfaced, which exact URL appeared, and whether it was associated with your brand or a competitor.
Measure your owned presence
See how often your domain is surfaced, which pages appear, and where your website is absent from returned evidence.
Find competitor source advantages
See when a platform surfaces a competitor page instead of yours and which competitor content keeps appearing.
Inspect the exact link
Move from content type to website to the exact article or page, while keeping the AI platform and prompt visible.
Choose the view you need
Compare the right questions and AI platforms
Filter by AI platform, question set, and whether your brand appeared so unrelated answers do not blur the picture.
Compare AI platforms
Separate ChatGPT, Claude, Gemini, Perplexity, and Google activity instead of blending every source into one total.
Use your prompt set
See which sources and citations appear for the exact customer questions, products, objections, and markets you track.
Choose your question set
Review your custom prompts on their own or add the Brand Audit when you want a broader view.
Focus on where you appear
Look only at answers that mention your brand, only at answers that leave it out, or at all answers together.
From overview to exact page
Move from the pattern to the page
Start with the information pattern, identify the domains appearing most often, then open the exact page associated with the answer.
Start with the category
See whether reviews, your own pages, news, communities, documentation, or competitor content dominate.
Open the domain
See which websites appear most often inside each category and compare them across AI platforms.
Inspect the exact URL
Review the article or page attached to the response so the next content decision is based on evidence.
Custom prompts + Brand Audit
Follow current questions without losing recurring source patterns
Custom prompts show the evidence returned for today’s priorities. The Brand Audit keeps the weekly prompt set and measurement method consistent for recurring source categories, domains, and citation changes.
Flexible
Custom prompt evidence
Specific and editable as products, markets, and buyer questions change.
Consistent
Brand Audit evidence
The same curated questions and method each week, while returned evidence can change.
From citation to action
Answer the questions behind the evidence
01Which websites are surfaced with answers about us?
02Which citations are actually shown to buyers?
03How often do our own pages appear?
04Which competitor URLs earn more attribution than ours?
05Which source categories dominate each AI platform?
06What exact article or page was returned with the answer?
Continue with friction AI
Connect surfaced evidence to performance and action
See which questions returned the source, verify the original answer, and improve the public pages within your control.
Connect sources to visibility
See which customer questions include your brand and open the sources and citations surfaced with each answer.
Explore featureVerify every result
Open the original answer, market, platform, competitors, sources, and other details behind each score.
Explore featureReview the public pages being surfaced
Audit your website, profiles, third-party coverage, and other public signals, then decide what to improve.
Explore featureFAQ
How AI source and citation tracking works
What is the difference between an AI source and an AI citation?
A source is retrieval or search metadata that a platform returns for a tracked response. A citation is a link shown with the answer for the buyer to open. Availability varies by platform, and neither view represents every page that may have influenced the model.
Which AI platforms can we compare?
friction AI separates source and citation activity across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews where the platform makes that information available.
Can we see whether our own website is surfaced?
Yes. Owned pages are identified separately so you can see how often your domain appears in surfaced source or citation data, which URLs are returned, and where third-party or competitor pages appear instead.
Can we open the exact cited page?
Yes. Start with the content category, open the website, and then view the exact page connected to the answer, AI platform, and prompt.
Does source tracking work with our custom prompts?
Yes. Your custom prompts show which sources and citations appear for the questions you choose to track. You can filter them separately or combine them with Brand Audit data.
What does the Brand Audit add?
The Brand Audit keeps a consistent weekly prompt set and measurement method. It helps reveal recurring surfaced domains and citation changes even while your editable prompt set follows current priorities.
See what informs AI answers and what buyers can verify
Start with your own prompts and immediately see which sources and citations are surfaced, which links buyers see, and where your content is missing from the returned evidence.