Friction

Own your AI Identity

AI is shaping how the world sees public figures like you. Know what it says. Shape who it recommends. Be early.

The problem

What does AI say when someone asks about you?

When someone asks ChatGPT, Claude, or Perplexity about you, the answer is written without your input. AI has created a version of you that millions of people see. You just can't see it yourself.

AI sources age and rotate. What AI says about you today may not be what it says next month. And until now, no tool existed to watch this continuously.

Your AI identity

The version of you that exists inside AI systems

Everyone has one. Nobody can see it. We make it visible and we watch it for changes.

Recognition

Does AI know who you are? We measure whether AI systems can identify you, your work, and your achievements.

Visibility

Does AI recommend you? We track whether you appear in relevant category queries, the ones that drive discovery.

Sentiment

How does AI portray you? We analyze the tone, framing, and associations AI attaches to your name.

Who it's for

Built for public figures and the teams behind them

Public figures

Founders, creators, politicians, athletes, thought leaders. Anyone whose reputation matters in AI search.

PR & communications firms

Justify your retainer with a new category of analytics. Show clients what AI says about them and how it changes.

Talent management

Differentiate your service. Monitor your entire roster and surface AI visibility gaps before they become problems.

Political consultancies

Measure campaign impact on AI perception. AI reflects polarization, and your opponents know it.

Speaker bureaus

Rank and position your roster by AI visibility. Know which speakers AI recommends and which it doesn't.

Personal branding consultancies

Move from intuition to data. Give clients a measurable AI presence score with clear improvement paths.

How it works

From invisible to informed

01

We analyze

We query every major AI platform about you and score your AI identity across recognition, visibility, and sentiment.

02

We monitor

Your AI identity changes without you doing anything. We run scheduled analysis to detect drift, new competitors, and source changes.

03

We alert

When something changes, like a new competitor entering your space, a negative source surfacing, or your sentiment shifting, you know immediately.

Be the first to see your AI identity

Join the early access list. We'll notify you when it's ready.