White Papers

Original research on how AI systems decide which brands to recommend — and what that means for visibility, sentiment, and discovery in the AI era.

1 papers

May 2026

32 min read

Beyond Knowledge Graph Strength: what 14,140 LLM queries revealed about brand visibility in generative AI

A controlled 14,140-run study of 12 athletic apparel brands across 5 large language models shows that Knowledge Graph strength predicts brand surfacing direction within a category, but carries no signal across category boundaries. The variable that does the work is Category Coding: the KG description field combined with the category-aligned third-party content corpus.

By Maryanna Franco and João da Silva

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