AI Score
67%
+4.1 ptsComposite Brand Audit score with its supporting metrics shown alongside.
Weekly Brand Audit
Keep a consistent baseline while your strategy evolves.
Get an automated weekly view of how AI understands, portrays, and recommends your brand. The audit questions and method stay consistent for comparison, while the results reflect changes in AI answers.
Your reporting baseline
A consistent view you do not have to rebuild each week
The Brand Audit is the consistent layer beneath your flexible prompt strategy. It gives teams a recurring reference point without implying that model behavior or results remain fixed.
01Set for you
Curated automatically
friction AI prepares the weekly questions around your brand, category, and competitors, so you do not have to build this reporting view yourself.
02Weekly cycle
Refreshed every week
The recurring audit creates a dependable reporting rhythm for leadership updates, reviews, and planning.
03Protected baseline
Consistent by design
The curated questions and measurement method stay consistent while your editable prompt set follows changing products, campaigns, and customer questions. Results can still move.
Brand performance
See the whole baseline, not one isolated mention count
See whether the problem is that AI overlooks you, portrays you poorly, leaves you out of consideration, or stops short of recommending you.
Visibility
How often and how prominently your brand appears in the audited answers.
Sentiment
How AI portrays your brand based on what matters in your industry and category.
AI purchase consideration
How strongly the answer supports choosing or further considering your brand, without claiming to measure human intent.
Recommendation
How often visible answers go beyond listing your brand and actively recommend it.
Brand recognition
Whether AI clearly understands the brand and can connect it to the right category.
Competitor comparison
Benchmark competitors through the same audit
Compare the same questions, AI platforms, and dates so you can trust the difference between your brand and a competitor.
01
Ask the same recurring questions about your brand and selected competitors.
02
Compare visibility, sentiment, AI purchase consideration, and the answers behind the results.
03
See which competitors gain recommendation share when your brand does not.
04
Keep the comparison separate from short-lived custom prompt changes.
What explains the result
See what sits underneath the weekly scores
The audit is not only a scorecard. It also exposes the recurring sources, keywords, prompts, and responses that explain the result.
Sources
See the websites and exact pages that keep appearing in your weekly audit answers.
Keywords
Review search queries used by supported AI platforms inside the Brand Audit evidence.
Prompt scores
Open the audited prompts to inspect their scores, AI platforms, and original answers.
Brand Audit + custom prompts
A consistent safety net beneath the prompts you control
Use your custom prompt set for the questions that matter most right now. Use the Brand Audit to preserve the broader week-to-week baseline.
Custom prompts
Editable, specific, and focused on current priorities.
Brand Audit
Recurring questions and a consistent method, with results that can still change.
A baseline you can use
Answer the recurring questions with evidence
01Is our baseline AI performance improving week to week?
02How do we compare with the same competitors over time?
03Which metric is pulling our overall performance down?
04Which recurring sources are surfaced with our category answers?
05Which search keywords appear in the audit evidence?
06Did a custom prompt edit change the baseline itself?
Continue with friction AI
Use the baseline without limiting your day-to-day tracking
Keep the weekly Brand Audit method consistent, follow current customer questions with custom prompts, and open the evidence behind every trend.
Track your own customer questions
Use an editable prompt set for current products, campaigns, markets, and buying decisions.
Explore featureOpen a competitor deep dive
Compare your brand with one priority competitor across the same AI platforms and time periods.
Explore featureVerify the weekly results
Open the original answers, sources, competitors, and score details behind your reporting baseline.
Explore featureFAQ
How the weekly AI Brand Audit works
What is the friction AI Brand Audit?
The Brand Audit is an automated weekly analysis built around a consistent set of questions and a consistent measurement method for your brand, category, and competitors. Results can still move as AI answers, platforms, and public information change.
How is the Brand Audit different from custom prompts?
Custom prompts are the primary operational tracking layer and can change whenever priorities change. The Brand Audit keeps its curated questions and measurement method consistent, creating a comparable reporting baseline without freezing the results.
Which measurements are included?
The Brand Audit covers visibility, category-aware sentiment, AI purchase consideration, recommendations, brand recognition, surfaced sources, search keywords, and the original answers behind the results where available.
Does the audit compare competitors?
Yes. friction AI asks the same recurring questions about your brand and selected competitors, using the same AI platforms and dates, so the comparison is fair.
Can I inspect the answers behind the audit?
Yes. Prompt details show the original AI answers, scores, mentions, competitors, and supporting sources, citations, and search keywords where available.
When does the first Brand Audit complete?
Your custom prompt analysis begins immediately. The first complete weekly Brand Audit finishes as the initial audit cycle is processed during your first week.
Build your AI reporting on a consistent baseline
Start your custom prompt analysis immediately and add the weekly Brand Audit as the recurring view beneath it.