Same questions for both brands
Compare both brands through the same recurring Brand Audit questions instead of mixing unrelated results.
AI Competitor Benchmarking
See where a competitor is ahead and where you can overtake.
Compare your brand with one priority competitor using the same questions, AI platforms, and dates. See who leads on AI Score, visibility, sentiment, and AI purchase consideration, and whether the gap is closing.
A comparable head-to-head
Compare the brands without changing the rules between them
Both brands are compared using the same recurring questions, AI platforms, scores, and time periods, so the difference has a clear meaning.
Same AI platform and period
View all AI platforms together or choose one while both brands stay on the same 7, 30, or 90-day period.
One priority competitor
Choose the competitor that matters most and give it a dedicated head-to-head deep dive.
Four head-to-head views
Find the metric creating the competitive gap
The combined score shows who leads. The supporting metrics show whether the difference comes from appearing less often, weaker perception, or weaker purchase consideration.
AI Score
Compare the same combined Brand Audit score for both brands and see the current score gap, then open the supporting metrics.
Visibility
See which brand appears in more of the audited AI responses and how the gap changes over time.
Sentiment
Compare how positively each brand is portrayed when it appears in the audited answers.
AI purchase consideration
Measure which brand the AI answer supports choosing or considering, without treating that as observed human purchase intent.
Overall view plus each AI platform
See whether the competitor lead is universal or platform-specific
The all-platform view can hide a large gap on one AI platform. Switch platforms without changing the metric, competitor, or time period.
01
Start with the combined view across all supported AI platforms.
02
Switch to ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews where data is available.
03
See whether the same competitor leads everywhere or only on specific AI platforms.
04
Keep each platform comparison tied to the same score and time period.
Competitive movement
A score gap matters more when you can see its direction
Trend lines show whether the latest difference is part of a broader pattern or a recent change worth investigating.
See the current gap
Put both scores and the point difference in one head-to-head summary.
Follow the trajectory
See whether the gap is closing, widening, or moving differently across AI platforms.
Choose the right window
Use 7 days for recent movement, 30 days for the working view, or 90 days for a broader pattern.
Benchmark + answer evidence
Use the baseline to find the gap, then open the prompts to understand it
The Brand Audit supplies the head-to-head trend from a consistent prompt set and method. Your custom prompts and prompt details show the specific questions where a competitor is mentioned, preferred, or recommended.
Consistent baseline
Head-to-head baseline
Comparable metric trends for your brand and one selected competitor.
Answer-level evidence
The answers behind the gap
The exact questions, responses, mentions, recommendations, and sources behind current priorities.
Competitive questions answered
Know exactly where the lead comes from
01Which brand has the stronger AI Score right now?
02Is the gap driven by visibility, sentiment, or AI purchase consideration?
03Does the competitor lead across every AI platform?
04Are we closing the gap or losing ground?
05Did one AI platform move differently from the combined view?
06Which original answers explain the broader pattern?
Continue with friction AI
Move from the competitive gap to the reason and the fix
Use your own customer questions to understand where the competitor wins, keep the weekly comparison method consistent, and improve the signals where you are weaker.
Track the questions behind the gap
Use your own prompts to see where the competitor is mentioned, preferred, or actively recommended.
Explore featureKeep the comparison stable
Use the weekly Brand Audit as the consistent reporting baseline beneath the head-to-head view.
Explore featureAct on the competitive gap
Audit the website, profiles, coverage, and third-party signals where your competitor may be stronger.
Explore featureFAQ
How AI competitor benchmarking works
What is AI competitor benchmarking?
AI competitor benchmarking compares your brand with one selected competitor using the same recurring questions, AI platforms, and dates. friction AI shows the score gap and trends for AI Score, visibility, sentiment, and AI purchase consideration.
How many competitors can I compare in the deep dive?
The dedicated head-to-head page focuses on one selected priority competitor. Other competitors can still appear throughout your prompt results, Brand Audit, and original AI answers.
Which AI platforms can I compare?
The head-to-head analysis includes a combined all-platform view plus separate views for ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews where data is available.
Which metrics are included?
The head-to-head view compares the same top-level Brand Audit AI Score for both brands, then shows visibility, sentiment, and AI purchase consideration separately so you can see what drives the gap.
Can I see the answers behind the comparison?
The head-to-head charts show the recurring benchmark. Use prompt details to inspect the individual responses, brand mentions, competitors, sources, citations, and available keyword evidence behind your tracked questions.
How does this work with custom prompts?
The Brand Audit supplies a competitor benchmark built from a consistent prompt set and measurement method. Your custom prompts remain the operational layer for specific products, objections, campaigns, and buyer questions.
See where your priority competitor is winning
Start with the shared benchmark, compare the gap by score and AI platform, then inspect the prompts behind your current priorities.