Track How AI Recommends Your Products
When shoppers ask ChatGPT, Perplexity, or Google AI "what's the best [product]?", is your brand in the answer? friction AI monitors your product visibility across every AI platform that influences purchase decisions.
Trusted by brands like
The Problem
AI Is Reshaping How Shoppers Discover Products
AI is the new product discovery channel
Consumers increasingly ask AI assistants "what's the best running shoe for flat feet" instead of scrolling through Google Shopping results. If your product isn't in the AI answer, you're invisible in a channel that's growing 40% month over month.
Your analytics can't see it
When a shopper asks ChatGPT for a recommendation and buys from a competitor, there's no click, no impression, no data point in your analytics. You're losing sales to a channel you can't measure.
Competitors are already there
Established e-commerce brands with strong review profiles and editorial coverage are dominating AI recommendations. Every day you're not monitoring, they're building a moat in the channel that's replacing traditional product search.
The Platform
See Your Products Through AI's Eyes
friction AI tracks how AI platforms recommend products in your category - visibility, competitors, citations, and commerce intelligence in one place.
AI Product Visibility
Track whether AI recommends your products across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. See which products appear, how they're described, and whether you're a top pick or an afterthought.
Brand Visibility
StatusVisib.Sentim.Share of
VoiceBrandsTypeAI
Provid.
Best vitamin C serum for dry skin
Top moisturizers recommended by dermatologists
Best clean beauty brands 2026
Affordable skincare routine for beginners
Best sunscreen for sensitive skin
Best retinol serum for beginners
Clean beauty brands with best ingredients
Cited Sources
| # | Source | URL | Topics | Citation |
|---|---|---|---|---|
| 1 | glossier.com | glossier.com/products/super-glow glossier.com/collections/skincare | Vitamin C SerumFull Skincare Line | 6 |
| 2 | allure.com | allure.com/best-vitamin-c-... | Best Vitamin C Serums | 4 |
| 3 | byrdie.com | byrdie.com/best-serums/... | Clean Beauty Reviews | 3 |
| 4 | sephora.com | sephora.com/brand/glossier | Product Listings | 2 |
Domain Citation Ranking
How often LLMs cite your domain vs competitors
| Rank | Domain | Cites |
|---|---|---|
| #1 | glossier.com(You) | 38 |
| #3 | cerave.com | 28 |
| #5 | theordinary.com | 18 |
| #8 | drunkelephant.com | 12 |
Brand Health for E-Commerce
Get a multi-dimensional view of your e-commerce brand: purchase intent, product sentiment, visibility score, and recognition across every AI shopping platform.
Brand Audit Analyses
OVERALL REC.
RECOGNITION
VISIBILITY
SENTIMENT
PURCHASE INT.
Performance Trends
LLM Performance
Industry Ranking
Commerce Intelligence
See which products AI recommends when shoppers are ready to buy. Track your share of AI product recommendations vs. competitors in your category.
Commerce Prompts
| Prompt | Recog. Status | Comm. Score | Visib. | Purch. Ready | ACP Sig. | Brands | Market | AI Provid. | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Best vitamin C serum under $40 | 85% | 78% | 80% | 8 | US | | ||||
Products Recommended by AI  Glow SerumVitamin C brightening serum $29  Dew DropsHydrating oil-serum hybrid $26  Clear SerumNiacinamide + zinc formula $29 | ||||||||||
| Best clean beauty gift sets | 72% | 65% | 67% | 7 | US | | ||||
| Affordable skincare routine under $100 | 68% | 62% | 63% | 6 | US | | ||||
| Best moisturizer for dry winter skin | 74% | 70% | 69% | 7 | US | | ||||
| Clean beauty brands with free shipping | 65% | 58% | 60% | 6 | US | | ||||
| Best niacinamide serums ranked | 62% | 55% | 57% | 6 | US | | ||||
Sources
Top domains cited for your prompts
| # | Domain | Mentions | Products |
|---|---|---|---|
| 1 | sephora.com | 22 | 18 |
| 2 | glossier.com | 16 | 12 |
| 3 | ulta.com | 10 | 20 |
| 4 | amazon.com | 8 | 14 |
Competitor Product Tracking
Know which competitor products AI recommends in your category. Track shifts in competitive position and identify what content is driving their visibility.
AI Score
A/B Experiments
Run structured experiments to measure how content and positioning changes affect your AI visibility.
Product Page SEO Test
RunningExperiment Progress
8 runs until testing
Jan 21, 2026
Metrics
| Metric | Control | Variant | Lift |
|---|---|---|---|
VisibilitySig | 5.80 | 7.40 | +27.6% |
Mention Freq | 6.20 | 8.10 | +30.6% |
Mention Qual | 6.80 | 7.90 | +16.2% |
Share of Voice | 38% | 55% | +44.7% |
Content Analysis
Understand what content drives AI recommendations in your category and where your brand messaging gaps are.
Content Readiness Score
1 pages · 15 issues
Last audit: Feb 19, 2026
Category Breakdown
Key Metrics
The Numbers That Matter for E-Commerce
Brand Mention Rate
How often your brand appears when AI answers shopping queries in your category.
Recommendation Position
Whether you're mentioned first, in the middle, or as an afterthought.
Commerce Sentiment
How AI describes your products: premium, budget, innovative, reliable, or cautious.
Citation Sources
Which review sites and editorial pieces drive AI's product recommendations.
Real-World Use Cases
How E-Commerce Brands Use friction AI
Category monitoring
A D2C skincare brand tracks what AI recommends when shoppers ask "best vitamin C serum" across ChatGPT and Perplexity. They discover they appear in ChatGPT but are absent from Perplexity, where a competitor with stronger editorial coverage dominates. They adjust their PR strategy to target the publications Perplexity cites.
Competitor launch response
A footwear brand sees a competitor suddenly appearing in AI recommendations for "best trail running shoes." friction AI's citation tracking shows it's driven by a new Runner's World review. They prioritize getting their own product reviewed by the same publication.
Product launch visibility
An electronics brand launches a new wireless earbud. They use friction AI to track whether AI models have picked up the launch. After two weeks of zero mentions, they identify the gap: no third-party reviews exist yet. They accelerate their review seeding program.
Why friction AI
Beyond Traditional E-Commerce Tools
| Social Listening / SEO Tools | friction AI |
|---|---|
| Track Google Shopping rankings | Track AI product recommendations across 5+ platforms |
| Monitor social media brand mentions | Monitor what AI says about your products in real conversations |
| Show clicks and impressions from Google | Show visibility in the zero-click AI channel |
| Track competitor ad spend | Track competitor share of voice in AI recommendations |
From the Blog
Related Resources
Guide
AI Visibility for D2C Brands: A Practical Playbook
D2C product discovery is shifting to AI assistants. How to get your products into AI recommendations through reviews, comparisons, and schema.
Guide
How to Get Into AI Shopping Recommendations (2026 Guide)
AI tools search the web before recommending products. If your content doesn't show up, AI recommends competitors. Here's how to fix that.
Guide
Building Commerce Authority That AI Platforms Trust
AI needs to see your brand as a real, transactable business before recommending it. How to build the commerce signals AI platforms look for.
Frequently Asked Questions
Everything you need to know about winning AI recommendations and how friction AI can help your brand succeed.
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