Friction AI

LLM Brand Monitoring

Your Brand's AI Reputation Is Being Written Right Now

2 billion ChatGPT queries per month.

How many mention your brand? More importantly - what do they say?

Monitor your brand across:

ChatGPT (100M+ weekly users)
Claude (30M+ users)
Google Gemini
Perplexity AI & Custom LLMs

What is LLM Brand Monitoring?

LLM Brand Monitoring tracks how Large Language Models like ChatGPT and Claude describe, recommend, and discuss your brand. It's like social media monitoring, but for AI conversations that influence millions of decisions daily.

When someone asks ChatGPT "What's the best CRM for startups?" or "Tell me about [Your Brand]" - what response do they get? That's your AI reputation.

The Hidden Crisis: Your AI Blind Spot

Consider this scenario:

  • A CEO asks ChatGPT: "What are the top 5 solutions for [your category]?"
  • 10,000 potential customers ask similar questions daily
  • You have no idea if you're mentioned - or what's being said

The Reality:

  • 60% of knowledge workers use AI for research
  • 67% of Gen Z prefers AI assistants over Google
  • B2B buyers consult AI before vendor calls

AI shapes opinions before you ever meet prospects

How Friction AI Monitors Your Brand in LLMs

Intelligent Query Generation

Our AI generates thousands of relevant queries, simulating how real users ask about your brand, products, and industry.

Multi-LLM Coverage

We query all major LLMs (ChatGPT, Claude, Gemini, Perplexity) to capture a complete picture of your AI reputation.

Sentiment & Accuracy Analysis

Our proprietary AI analyzes responses for sentiment, factual accuracy, and brand positioning.

Real-time Alerts & Reporting

Get instant notifications for critical mentions, and detailed reports on your AI reputation trends.

Key Metrics We Track

Mention Rate

How often your brand is mentioned in relevant AI conversations

Recommendation Strength

How strongly and frequently AI recommends your brand

Sentiment Score

Overall positive, neutral, or negative perception by LLMs

Competitive Share of Voice

Your brand's mentions vs. key competitors

Accuracy & Hallucination Rate

Identify and correct factual errors or "hallucinations" about your brand

Authority Signals

Track how often your brand is cited as an authoritative source

Real Results from Real Brands

Case Study: Fintech Startup

Challenge: Low brand awareness in AI conversations
Solution: LLM Brand Monitoring identified key content gaps
Result: 280% increase in positive AI mentions within 3 months

Case Study: Global CPG Brand

Before: Negative sentiment in 15% of AI discussions
After: Corrected misinformation, improved sentiment to 98% positive
Impact: 12% increase in brand trust scores

Frequently Asked Questions

Q: How do LLMs get information about my brand?

A: LLMs are trained on vast datasets of internet text. They also access real-time information via web search. Our goal is to ensure your public-facing information is optimized for AI comprehension.

Q: Can LLMs "hallucinate" about my brand?

A: Yes, LLMs can sometimes generate factually incorrect information. Our monitoring helps you identify these instances quickly so you can take corrective action.

Q: How does this integrate with my existing brand monitoring?

A: LLM Brand Monitoring complements traditional social listening and media monitoring by focusing specifically on AI-generated content and recommendations.