Most brands have no idea what AI says about them. When someone asks ChatGPT for a recommendation in your category, does your brand come up? Is the information accurate? This video walkthrough shows you exactly how to find out.
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What You'll Learn
This tutorial walks through checking your brand's AI visibility using friction AI. Here's what it covers.
Setting Up Your Brand Profile
The first step is telling the platform what to look for. You enter your brand name, website, and category so the system knows which queries are relevant to your market.
Running Your First Analysis
Once your brand is set up, the platform queries multiple AI engines — ChatGPT, Gemini, Perplexity, and Google AI Overviews — with real prompts that your potential customers might use. You see exactly what each AI says about your brand and your competitors.
Reading Your Visibility Score
Your visibility score tells you how often AI platforms mention your brand when asked about your category. The tutorial breaks down what makes a strong score, what the components mean, and where your gaps are.
Understanding Sentiment and Purchase Intent
Beyond visibility, the platform tracks how AI describes your brand. Is the sentiment positive or negative? Does the AI recommend your product when someone is ready to buy? These signals tell you whether your AI presence is actually helping or hurting.
Competitive Positioning
See where you stand against competitors in AI responses. You'll see who gets mentioned more often, who gets recommended first, and where you're winning or losing share of voice.
Why This Matters
AI-generated answers are replacing traditional search for a growing number of users. Gartner predicted a 25% decline in traditional search volume by 2026 as AI alternatives gain traction. If your brand isn't showing up in these responses, you're invisible to an increasing share of your market.
The good news: AI visibility is trackable and improvable. The first step is knowing where you stand.
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friction AI gives you a complete picture of your brand's presence across every major AI platform. Set up your brand in minutes and get your first visibility report.
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