Pricing | friction AI

friction AI has three self-serve plans: Starter at $69/mo, Growth at $299/mo, and Professional at $699/mo. Enterprise is custom for agencies and teams that need custom regions, prompt limits, competitor deep dives, or onboarding support.

The Brand Audit is an automated weekly analysis that friction AI runs for you. It uses friction AI curated prompts to measure your brand across four metrics - visibility, sentiment, purchase intent, and brand recognition - and does the same for your competitors so you get accurate head-to-head comparison. No setup required.

Custom tracking queries are prompts you define yourself to monitor specific questions that matter to your business. These run every night across your AI engines. The Brand Audit and your custom queries work together: the audit gives you the big picture, custom queries let you zoom in.

SEO tools track how your website ranks in traditional search results. friction AI tracks how AI answer engines - ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews - describe, recommend, and position your brand in conversational responses. These are different systems with different signals. An SEO tool can't tell you whether ChatGPT recommends your competitor when someone asks a buying question. friction AI can.

Your first nightly analysis results arrive within 24 hours of signing up. friction AI detects your industry and suggests competitors automatically, and generates curated prompt recommendations so you don't start from scratch. Your first full Weekly Brand Audit - with competitor comparison and four brand metrics - completes within your first week.

Improve turns analysis into concrete action cards across the surfaces that affect AI recommendations. It highlights what to fix, keeps snapshots warm after onboarding, and lets you refresh individual cards when you make changes.

Commerce prompts track how AI answers shopping and buying questions - like "what's the best [product] for [use case]" or "compare [brand] vs [competitor]". They show whether AI recommends your products, which e-commerce sites it sends buyers to, and how you rank in purchase conversations. Available on Growth plans and above.

You write two sets of prompts: a control group (your current positioning) and a test group (the change you want to try). You pick which AI engine to test on. friction AI runs both sets every night and measures which positioning gets your brand mentioned more - tracking visibility lift with statistical significance so you know when a winner is real, not noise. Available on Professional plans and above.

Yes. Change your plan anytime through the billing portal. Upgrades take effect immediately. Downgrades apply at the next billing cycle.

Yes - all plans include a 7-day free trial. Explore every feature with no commitment. You won't be charged until your trial ends, and you can cancel anytime.